Wuliangye first price increase

Before the Mid-Autumn Festival and the Spring Festival, liquor prices seem to have become the norm.

It is understood that on January 16, 2010, Wuliangye was the last time to adjust the ex-factory price. At the time, Wuliangye raised the price of its series of products by 8.5% to 10.3%. This time, Wuliangye won three jumps with a maximum increase of 30%.

As early as the first quarter of this year, all brands of liquors were rising. On January 1, Maotai officially increased the ex-factory price of 53-degree flying maotai from 499 yuan to 619 yuan per bottle, exceeding 509 yuan/bottle of 52-degree Wuliangye to 110 yuan. In March, the ex-factory price of Gujing Distillery Guzhen Elegant Series and Gujing Distillery Year was increased by 3%-25%, and then Shanxi Fen Wine also increased its annual wine price by 10%-20%.

Just when Wuliangye had not had enough time to increase prices, the relevant departments aimed at stabilizing prices and cut off the idea of ​​brand liquor prices following the trend. The brands did not move.

Unexpectedly, before the Mid-Autumn Festival, Wuliangye finally could not hold back and became the first brand to boldly eat crabs.

It is reported that the current domestic market price of 52-odd Wuliangye is about 900 yuan, if you increase prices by 20%-30%, 52-degree Wuliangye ex-factory price will rise from 509 yuan to 611 yuan, which also means that the terminal The price is likely to break through the thousand yuan mark.